Guides

Use AI to Amplify Your Business

Every guide shows the same thing from a different angle: generic AI output is a body-of-work problem, not an AI problem. Each one is grounded in real work.

Start Here

AI Business Audit

AI produces exceptional work from your body of work – but first you have to assess what assets your business has produced. Here's the audit that made an entire site of cluster pages possible.

AI for Your Function

ChatGPT for Consultants

The proposals that close are written in the client's language, not yours. Here's how AI-assisted proposal writing works when the right source material is in the session.

ChatGPT for Content Creation

Every presentation, recording, and report your business has produced is a content asset waiting to multiply across every channel. Here's what that looks like when AI is doing the repurposing.

ChatGPT for Data Analysis

ChatGPT produces generic analysis when it doesn't know your business. Here's what changes when you load your own data — two real examples with concrete results.

ChatGPT for Emails

ChatGPT writes emails that don't sound like you – because it doesn't know you. Three examples showing what changes when your own language is in the session.

ChatGPT for Small Business

Starting a new product or service means building a business model, competitive analysis, and go-to-market strategy from scratch. AI can do all of it – when your thinking is in the session.

ChatGPT for Sales

The proposals that close aren't written from what you assume the client needs. They're written from what the client already said. Here's how AI surfaces that language – and what it produces in revenue.

ChatGPT for Marketing

AI marketing copy sounds generic because ChatGPT doesn't know your business. Here's what a full website and landing page rewrite looks like when it does.

ChatGPT for Social Media

ChatGPT produces generic social media content because it doesn't know your voice or your customers' language. Two examples showing what changes when it does.

AI Features & Capabilities

AI Meeting Notes

Most meetings aren't recorded. Without a transcript, the client's exact words are never captured. One example showing how a single recording unlocked five figures.

AI Prompts for Business

A generic prompt produces generic output. A purpose-built prompt grounded in your organizational data produces something only your business could generate. Three examples.

Best File Format for ChatGPT

PDFs are the most expensive and least reliable format for AI work. Here's what the numbers show – and the conversion workflow that fixes it.

Building a ChatGPT Workflow

Most people use ChatGPT as a one-off tool. A workflow changes that. Three examples where documenting the process cut repeat work from hours to minutes.

ChatGPT Knowledge Base

Your business has years of documents, reports, emails, and content AI could use. A knowledge base connects it. Two examples showing what that unlocks.

Custom AI Assistant

A custom AI assistant isn't a chatbot. It's a specialized tool built from your organizational data. Two examples showing what that looks like when it's working.